Capabilities & Services

Capabilities & Services

Every client’s situation is different. Our approach reflects that.

We offer clear, actionable strategies tailored to each client’s goals and realities—from a steady stream of thought leadership, to a one-off media campaign focused on a single issue, to messaging for a full-blown crisis.

Mask group

Media Relations

The newsPRos team has built lasting relationships with journalists over decades by being useful, direct, and honest. When we reach out, they know we’re bringing something worth their time.

We advise clients on how to engage with the media or whether to engage at all. Our approach is practical and personalized, sometimes that means launching a visibility campaign other times it’s staying below the radar. Either way, we help shape the narrative to deliver your key messages.

Our services include:

  • Messaging and communications planning & outreach
  • Interview prep
  • Media training
  • Content development
  • Social media content and management
  • Byline and Op-Ed writing and placement
  • 24/7 consultation and rapid response
  • Internal communications
  • Media monitoring and audits
  • Crisis response
u2542363341_create_compact_teal_color_3d_colorful_abstract_tw_17773a67-fce8-49f2-8278-bb014461cea2_2 1

Crisis Communications

We help clients prepare for the unexpected and we are ready to assist when the inevitable happens.

From sudden leadership changes and reputational threats to regulatory actions and high-profile litigation, our team is experienced, fast-moving, and grounded in reality. We partner with your core team to focus the group on the matter at hand – a timely response.

Crisis teams are led by newsPRos founder, Jamie Moss, a former journalist and lawyer. With decades in the media trenches, she is certified by the Institute for Crisis Management and stays calm, level-headed, and in control during high-pressure situations.

Our 24/7 crisis support includes:

  • Risk assessments and scenario planning
  • Crisis playbooks, including response structures
  • Media and social media monitoring
  • Development of rapid-response messaging for media and social channels
  • Interaction with media and key influencers

Examples of our work span:

  • The litigation lifecycle including seizing the win or verdict-related backlash
  • Government investigations and regulatory scrutiny
  • Law firm practice group exits and leadership changes
  • Highly confidential deal announcements
  • Crisis situations in law, business, education, healthcare, and nonprofit sectors
  • Allegations of misconduct and organizational breakdowns
  • Large scale reductions in force
Mask group

Surveys & Nominations

We help clients win the recognition they deserve.

Our dedicated nominations specialist tracks deadlines and eligibility across the legal, business, and nonprofit media and awards landscapes. We write to the criteria with purpose and precision.

Successful nominations are about crafting narratives that stand out and tell a compelling story.

Highlights include:

  • 150+ nominations submitted annually for an Am Law 50 firm
  • Recognitions in American Lawyer, Law360, Financial Times, Forbes, and others
  • Proven results in regional, national, and global awards programs
u2542363341_create_compact_teal_color_3d_colorful_abstract_tw_c628f29a-0629-4393-b5b1-833060131407_3 1

Reputation Management

Reputation lives everywhere. We help clients show up consistently and in control of their narrative.

We collaborate with clients to deliver clear, cohesive messaging across all platforms.

We use AI where appropriate and effective.

Our services include:

  • Monitoring social media and analyzing online history
  • Single issue media/social campaigns
  • Platform-specific optimization (LinkedIn, Instagram, Facebook, X, Threads, BlueSky, Tik Tok)
  • Messaging alignment and SEO/AI strategy
  • Integration & alignment with broader PR and business objectives
u2542363341_create_compact_teal_color_3d_colorful_abstract_tw_e2128af6-eadd-4533-9e18-949b6eff042d_3 1

Media Training

Every spokesperson needs to be prepared and authentic. We train clients to be both.

Drawing on decades of experience and long-term relationships with the media, newsPRos prepares clients for everything from casual background phone calls to live televised interviews.

Our training includes:

  • Personal media history audits and assessments
  • Practice across interview types
  • Real-time coaching for challenging questions
  • Message refinement and delivery tips

Who Hires Us

newsPRos’ clients include powerhouse global, national and regional law firms, boutique single issue law practices, plaintiff and defense firms, nonprofits, Fortune 500 companies, private K-12 schools, colleges and universities, religious institutions, healthcare institutions, and individuals in the public eye, among others.

Clients turn to us because we provide thoughtful, informed counsel in moments that matter.

Who Hires Us
TOP