Joined newsPRos in 2014 | 30 years in the Journalism and Public Relations Industry
Lucinda crafts compelling narratives and secures impactful media placements for clients across diverse industries and sectors. As a former journalist, she brings a nuanced understanding of what the media wants and needs – combining experience in media relations, strategic communications and content development. She has a proven track record of placing sources in top-tier media outlets and bylined articles in industry trade publications for clients working in financial services, healthcare, real estate, risk management, tax and professional services.
Lucinda’s career includes a leadership role as Assistant Director of University Communications at the University of Missouri-Kansas City where she spearheaded media relations and strategic initiatives.
She earned her B.A. in journalism from Kansas State University.
Key Strengths
- Media Relations Strategy and Outreach
- Byline Placement Strategy
- Communications Planning
- Content Development – Writing & Editing
Fun fact
With one marathon under her belt, Lucinda enjoys spending her free time on the go – traveling, hiking with friends and family, and walking her rescue pup, Zoe.