Jaime Baum

Jaime Baum

PR Counsel

  • Communications professional providing day to day thought leadership and managing crises across a broad range of industries

Joined newsPRos in 2010 | 30 years in the industry

With 30 years in the media business, with more than half of them at newsPRos, Jaime has helped law firms, nonprofits, schools and professional service organizations raise their visibility. From high-stakes crises to high-impact storytelling, she brings sharp instincts, editorial know-how, and calm under pressure.

Her past life as a reporter means she knows what journalists want and how to deliver it.   Jaime’s career includes marketing management roles at Heartland Alliance in Chicago, supervisory positions at leading PR firms and running her own consulting business serving agencies, businesses and nonprofits. An experienced media trainer and former reporter for the Chicago Tribune Co.’s Pioneer Press, Jaime has expertise spanning legal, business and financial communications and speechwriting. She earned a B.A. in journalism and history from Indiana University.

Expertise:

  • Strategic PR Strategy
  • Media Training
  • Executive Comms & Thought Leadership
  • Crisis Communications Navigation

Fun Fact:

When she’s not pitching stories, she’s catching Cubs games.

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